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Bulova Watches

Shop Bulova watches Australia — Lunar Pilot chronographs, Marine Star divers & Surveyor automatics. Authorised dealer, free shipping.

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Bulova Super Seville Mini 98L335Bulova Super Seville Mini 98L335
Sale price$806.00 NZD Regular price$992.00 NZD
(0.0)
Bulova Marine Star Precisionist Luxury Watch Black Dial Stainless Steel with Sapphire Crystal and 200m Water Resistance 96B434Bulova Marine Star Precisionist Luxury Watch Black Dial Stainless Steel with Sapphire Crystal and 200m Water Resistance 96B434
Bulova Ladies Timeless Elegance Watch with Mother-of-Pearl Dial and Diamond Accents 96P240Bulova Ladies Timeless Elegance Watch with Mother-of-Pearl Dial and Diamond Accents 96P240
Bulova Snorkel Sea Turtle Brown Dial 98B446Bulova Snorkel Sea Turtle Brown Dial 98B446
Sale price$396.00 NZD Regular price$652.00 NZD
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Bulova wristwatch with a black leather strap and silver-toned case featuring a black chronograph dial.Wristwatch with a silver case and black leather strap.
Sale price$776.00 NZD Regular price$1,240.00 NZD
(5.0)
Bulova Marine Star Green Dial Stainless Steel Watch 98B467Bulova Marine Star Green Dial Stainless Steel Watch 98B467
Sale price$992.00 NZD Regular price$1,116.00 NZD
(0.0)
Bulova Classic Automatic Silver Tone Crown Watch with Gray Dial and Brown Leather Strap 96A318Bulova Classic Automatic Silver Tone Crown Watch with Gray Dial and Brown Leather Strap 96A318
Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251
Sale price$421.00 NZD Regular price$807.00 NZD
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Bulova Marine Star Automatic Blue Silicone Mother of Pearl Dial Watch 96L325Bulova Marine Star Automatic Blue Silicone Mother of Pearl Dial Watch 96L325
Sale price$595.00 NZD Regular price$1,179.00 NZD
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Bulova Sutton Square 98L330Bulova Sutton Square 98L330
Sale price$683.00 NZD
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Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428
Sale price$528.00 NZD Regular price$1,116.00 NZD
(0.0)
Bulova MIL-Ships Special Edition Green Dial Nylon Strap Watch 98A324Bulova MIL-Ships Special Edition Green Dial Nylon Strap Watch 98A324
Sale price$1,311.00 NZD Regular price$2,420.00 NZD
(0.0)
Silver-toned men’s chronograph wristwatch with a white dial and rose gold accents.Silver wristwatch with a metal link bracelet and chronograph subdials.
Sale price$371.00 NZD Regular price$683.00 NZD
(5.0)
Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221
Sale price$347.00 NZD Regular price$744.00 NZD
(0.0)
Bulova Series X Special Edition Black Dial Stainless Steel Watch 98B429Bulova Series X Special Edition Black Dial Stainless Steel Watch 98B429
Sale price$1,240.00 NZD Regular price$2,481.00 NZD
(5.0)
Bulova Marine Star Yellow Dial Precisionist Watch with Rubber Strap Model 96B431Bulova Marine Star Yellow Dial Precisionist Watch with Rubber Strap Model 96B431
Sale price$620.00 NZD Regular price$1,240.00 NZD
(5.0)
Bulova Classic Crystal Stainless Steel Mother of Pearl Dial Watch 98X137Bulova Classic Crystal Stainless Steel Mother of Pearl Dial Watch 98X137
Sale price$496.00 NZD Regular price$992.00 NZD
(0.0)
Bulova Surveyor 31mm Light Blue Dial 96L346Bulova Surveyor 31mm Light Blue Dial 96L346
Sale price$371.00 NZD Regular price$496.00 NZD
(0.0)
Bulova Tony Bennett "NYC" 96B484Bulova Tony Bennett "NYC" 96B484
Sale price$1,612.00 NZD
(0.0)
Bulova Elegant Surveyor Diamond Accented Stainless Steel Women's Watch 96P242Bulova Elegant Surveyor Diamond Accented Stainless Steel Women's Watch 96P242
Sale price$286.00 NZD Regular price$620.00 NZD
(0.0)
Bulova Classic Sutton Diamond Stainless Steel Blue Dial Watch 96P250Bulova Classic Sutton Diamond Stainless Steel Blue Dial Watch 96P250
Sale price$309.00 NZD Regular price$559.00 NZD
(0.0)
Bulova Marine Star Heritage Chronograph Black Dial Mens Watch 98B451Bulova Marine Star Heritage Chronograph Black Dial Mens Watch 98B451
Sale price$914.00 NZD Regular price$1,800.00 NZD
(5.0)
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Bulova Watches Australia | Lunar Pilot & Surveyor | Watch Direct

Shop Bulova watches in Australia — Lunar Pilot chronographs, Marine Star sport watches, Surveyor automatics, and classic dress pieces. 149 years of American watchmaking heritage. Authorised retailer, free shipping, same-day dispatch.

Browse Bulova by Collection

Lunar Pilot — The watch that went to the moon. In 1971, astronaut Dave Scott wore a Bulova chronograph during the Apollo 15 mission after his Omega failed. The Lunar Pilot 96B251 is a faithful re-edition — high-frequency quartz movement, tachymeter bezel, and a piece of space history on your wrist.

Marine Star — The sport and dive line. Marine Star watches offer 100m water resistance, chronograph functions, and silicone straps designed for active use. The Marine Star 96P248 adds diamond accents for women who want sport functionality with a dressier look.

Surveyor Automatic — Bulova's mechanical collection. The Surveyor 97A182 and Surveyor 96B436 use Japanese automatic movements with exhibition casebacks. Solid value for a real mechanical watch.

Classic and Sutton — Dress watches for daily wear. The Sutton 98B385 is the accessible entry point — two-tone steel, date window, versatile enough for any occasion.

Jet Star — 1960s-inspired designs. The Jet Star 96B414 and 96B415 channel vintage aesthetics with modern reliability.

Why Buy Your Bulova from Watch Direct?

As an authorised Bulova retailer, every watch comes with a full Australian manufacturer's warranty. Bulova was founded in 1875 in New York City and remains one of America's most storied watch brands — from the first clock in Times Square to the moon and back. We stock the full range including limited-edition Lunar Pilot releases. Free shipping Australia-wide, same-day dispatch on in-stock items, and Afterpay available.

Frequently Asked Questions

What is the best Bulova watch to buy in Australia?

The Lunar Pilot 96B251 is the flagship — it's the watch that went to the moon in 1971, re-issued with modern reliability. For automatics, the Surveyor 96B436 is the standout. For women, the Marine Star Diamond 96P248 combines sport functionality with elegance.

Is Bulova a good watch brand?

Yes. Bulova was founded in 1875 and pioneered several watchmaking innovations, including the Accutron tuning fork movement in 1960 and the first TV commercial in 1941. The brand is now part of the Citizen Watch Company, which ensures continued access to quality movements and manufacturing.

Did Bulova really go to the moon?

Yes. During Apollo 15 in 1971, astronaut Dave Scott's Omega Speedmaster stopped working. He switched to his personal Bulova chronograph, which he wore during a lunar EVA. That watch later sold at auction for $1.6 million. The Lunar Pilot 96B251 is a faithful re-edition of that timepiece.

Where are Bulova watches made?

Bulova is an American company founded in New York City in 1875. Today, Bulova is owned by Citizen Watch Company of Japan. Watches are manufactured in various locations including Japan and China, using Japanese movements.

What is Bulova Precisionist?

Precisionist is Bulova's high-frequency quartz technology — the movement vibrates at 262 kHz (compared to 32 kHz for standard quartz), resulting in a smooth sweeping second hand and accuracy of ±10 seconds per year. It's the most accurate quartz technology available.

Are Bulova watches water-resistant?

Water resistance varies by model. Marine Star watches are rated to 100m — suitable for swimming and water sports. Classic and dress models typically offer 30-50m resistance (splash-proof). Check the specific model for exact ratings.

Shopping for a man? Browse the full Men's Watches collection — 1,400+ styles from Bulova and Australia's top watch brands, with free shipping and full manufacturer warranty.