All Watches

Shop watches at Watch Direct Australia. Authorised dealer with free shipping & full warranty.

Citizen Eco-Drive Photon BJ6560-53W front packshot

Citizen Eco-Drive Photon Black Dial Super Titanium

BJ6560-53W

39.6 mm

$2,229 NZD

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Black G-Shock digital-analog wristwatch with a rugged design.

Rugged black digital wristwatch with a chunky design and visible screws.

G-Shock Military Matte Black Men's Watch

GA100-1A1

51 mm

$228 NZD

$369 NZD

Bulova wristwatch with a black leather strap and silver-toned case featuring a black chronograph dial.

Wristwatch with a silver case and black leather strap.

Bulova Apollo 15 Lunar Pilot Special Edition Chronograph Watch for Men

96B251

45 mm

$796 NZD

$1,273 NZD

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Black G-Shock digital wristwatch with analog hands and a rugged design.

Black digital sports watch with a round face and textured rubber strap.

G-Shock "CasiOak" Octagon Carbon Core Guard Black

GA2100-1A1

45.4 mm

$216 NZD

$356 NZD

G-Shock Vital Bright Series Grey Resin Strap Mens Watch

GBD200SM-1A5

49.4 mm

$292 NZD

$407 NZD

CasiOak G-Shock Men's Watch with Bluetooth and Tough Solar Power GAB2100-1A1

Black digital sports watch with a round face worn on a wrist.

G-Shock CasiOak Men's Watch with Bluetooth and Tough Solar Power

GAB2100-1A1

48.5 mm

$330 NZD

$419 NZD

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G-Shock CasiOak Carbon Core Guard Watch

GA2110SU-3A

48 mm

$216 NZD

$356 NZD

Black G-Shock wristwatch with analog and digital displays.

Black digital sports watch with a round face and rubber strap.

G-Shock 2100 Series Duo Digital Mens Watch

GAB2100-1A

48.5 mm

$279 NZD

$419 NZD

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Black Casio G-Shock digital wristwatch with a square face.

Black Casio G-Shock digital wristwatch with illuminated display showing time and date.

G-Shock 5600 Series Black Resin Band Watch

DW5600UE-1D

42.8 mm

$216 NZD

$305 NZD

Casio Analog Silver Stainless Steel Watch

LTPV007D-7B

31 mm

$114 NZD

$152 NZD

Guess Mens Gold Tone Analogue Watch

GW0958G2

44 mm

$241 NZD

$446 NZD

Cendré Phoebe Gold Dial 18K Gold Women's Watch

CEN308

$287 NZD

Rugged black G-Shock wristwatch with multiple dials and a digital display.

G-Shock Black Resin Band Watch

GSTB400BB-1A

46.6 mm

$763 NZD

$1,082 NZD

Fossil Grant FS4813 black chronograph dial with Roman numerals on a brown leather strap

Fossil Grant Chronograph Black Dial Brown Leather

FS4813

44 mm

$241 NZD

$381 NZD

G-Shock Ring Watch

CRW001-1

$318 NZD

Cendré Phoebe Gold Dial 14K Gold Women's Watch

CEN467

$287 NZD

G-Shock Analog Digital DUO Gold Dial Black Resin Band Watch

GA110GB-1A

51.2 mm

$279 NZD

$419 NZD

Emporio Armani men's watch, brown dial (view 2)

Emporio Armani Brown Dial Leather Men's Watch

AR11822

43 mm

$560 NZD

G-Shock Digital Black Resin Band Watch

DW5600UBB-1D

48.9 mm

$203 NZD

$305 NZD

G-Shock Vital Bright Series Black Resin Strap Watch

GBD200SM-1A6

49.4 mm

$318 NZD

$419 NZD

RANGEMAN with GPS and Heart Rate Monitor GPRH1000-1D

G-Shock RANGEMAN with GPS and Heart Rate Monitor

GPRH1000-1D

53.2 mm

$1,145 NZD

$1,527 NZD

Guess Mens Silver Tone Multi-function Watch

GW0899G1

47 mm

$372 NZD

$637 NZD

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G-Shock G-Steel Men's Solar-Powered Shock-Resistant Watch

GSTS110-1A

52 mm

$381 NZD

$801 NZD

Baume & Mercier Riviera 10846 Quartz Watch, Date Display 39mm

M0A10846

39 mm

$3,426 NZD

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Black G-Shock wristwatch with analog and digital display.

Black digital wristwatch with a rugged design and analog-style face.

G-Shock "CasiOak" Carbon Core Guard Black

GA2100-1A

48 mm

$216 NZD

$356 NZD

Timex E-Line Automatic 1983 Reissue

TW2W70800

34 mm

$470 NZD

$573 NZD

Casio Analog White Dial Gold Stainless Steel Watch

LTPV007G-9B

31 mm

$139 NZD

$177 NZD

Stainless steel chronograph wristwatch with a dark gray dial and three subdials.

Stainless steel wristwatch with a dark gray dial and chronograph subdials.

Daniel Wellington Iconic Chronograph

DW00100643

42 mm

$472 NZD

$674 NZD

Daniel Wellington Ophelia Mini Beans Link White Dial Watch

DW00100803

22 mm

$367 NZD

$432 NZD

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G-Shock CasiOak Virtual World Mens Watch

GA2100VB-1A

48.5 mm

$216 NZD

$356 NZD

Baby-G Digital Purple Resin Band Watch BGD10K-6D

G-Shock Baby-G Digital Purple Resin Band Watch

BGD10K-6D

42.8 mm

$139 NZD

$228 NZD

Casio Retro All-Gold Digital Watch

LA680WGA-9D

33.5 mm

$152 NZD

$190 NZD

Baby-G Digital Black Resin Band Watch BA110X-1A

G-Shock Baby-G Digital Black Resin Band Watch

BA110X-1A

46.3 mm

$228 NZD

$343 NZD

Citizen Promaster Fugu Limited Edition Watch

NY0164-65X

42 mm

$776 NZD

$1,210 NZD

Timex E-Line Automatic 1983 Reissue Ice Blue Stainless Steel Band Watch

TW2Y66700

34 mm

$470 NZD

$573 NZD

Casio MTP-B190D-7B men's watch with a white Roman numeral dial in a rectangular steel case on a steel bracelet, front view

Casio Rectangular Analogue White Dial Men's Watch

MTPB190D-7B

41 mm

$203 NZD

$292 NZD

Citizen Promaster Geo Trekker

BY3006-53E

46 mm

$1,094 NZD

$1,720 NZD

G-Shock GBD-200 Series Black Resin Strap Mens Watch

GBD200-1D

49.4 mm

$330 NZD

$419 NZD

G-Shock Digital Pink Resin Band Watch

BA110XCP-4A

46.3 mm

$216 NZD

$343 NZD

Citizen Attesa Black Titanium

AT8189-61E

42 mm

$2,330 NZD

$3,437 NZD

Casio Standard Brown Leather Strap Watch

AE1200WHL-5A

45 mm

$165 NZD

Timex Expedition North Tide Temp Compass Brown Leather Band Watch

T2N721

45 mm

$394 NZD

$510 NZD

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G-Shock wristwatch with a silver metallic bezel and black band.

Silver and black wristwatch with a round face and metal bracelet.

G-Shock Metallic CasiOak Watch with Octagonal Design and Stainless Steel Bezel

GM2100-1A

44.4 mm

$381 NZD

$687 NZD

Luminox Pacific Diver Automatic Dive Blue Dial Stainless Steel Watch

XS.3104

42 mm

$3,030 NZD

$3,565 NZD

Citizen Attesa Radio Controlled Eco-Drive Titanium Watch

AT8185-62E

42 mm

$2,928 NZD

$3,819 NZD

Victorinox I.N.O.X Swiss Automatic Carbon Limited Edition 1000-Piece Watch

242024.1

43 mm

$2,294 NZD

$4,196 NZD

Citizen Attesa Watch Titanium Satellite Wave Blue Sapphire Dial

CB0288-65L

41 mm

$2,164 NZD

$2,993 NZD

Daniel Wellington Iconic Chronograph St Mawes Arctic Panda Gold

DW00100875

42 mm

$312 NZD

$623 NZD

About Watches

Shop watches in Australia — Japanese precision from Seiko, Citizen, and Casio; Swiss craftsmanship from Baume & Mercier, Frederique Constant, and Ball; American heritage from Fossil and Bulova; plus designer brands and professional tool watches. Authorised retailer with free shipping. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Shop by brand: Seiko watches, Citizen watches, G-Shock watches and Bulova watches.

Browse Watches by Category

Automatic Watches — Self-winding mechanical movements that never need batteries. From entry-level Seiko 5s to Swiss manufacture calibres.

Diver's Watches — ISO-certified dive watches rated 200m+ with rotating bezels, luminous hands, and screw-down crowns. Seiko Prospex, Citizen Promaster, Luminox Navy SEAL.

Chronograph Watches — Stopwatch functionality with sub-dials. From motorsport-inspired Bulova to classic Seiko and Swiss timing instruments.

Dress Watches — Refined timepieces for formal occasions. Thin profiles, clean dials, and elegant aesthetics from Frederique Constant, Baume & Mercier, and Seiko Presage.

Solar Watches — Light-powered quartz movements that never need battery changes. Citizen Eco-Drive and Seiko Solar — charge from any light source.

Men's Watches — Men's watches from sport to dress, entry to luxury.

Women's Watches — Ladies' timepieces from compact sport watches to diamond-set dress pieces.

Why Buy from Watch Direct?

Watch Direct is an authorised retailer for every brand we stock — which means genuine manufacturer's warranties, Australian service support, and authentic products. We've been selling watches in Australia since 2011, with a wide range of current models available online. Free shipping Australia-wide and Afterpay available. Order before 2pm on a weekday and in-stock watches usually ship the same day.

What to Consider When Buying a Watch

Movement type: Quartz is accurate and low-maintenance. Solar is quartz powered by light — never needs batteries. Automatic is self-winding mechanical for enthusiasts who appreciate the craft.

Water resistance: 30-50m means splash-resistant only. 100m is suitable for swimming. 200m+ is required for diving. ISO-certified dive watches have additional requirements.

Case size: 38-42mm suits most wrists. Under 38mm reads dressier. Over 42mm is sporty/statement. Always consider lug-to-lug length, not just diameter.

Frequently asked questions

What is the best watch brand in Australia?

It depends on your needs. For value and reliability, Seiko and Citizen lead the Japanese market. For Swiss prestige at accessible prices, Victorinox and Mondaine. For genuine luxury, Baume & Mercier and Frederique Constant offer Swiss manufacture quality.

Are automatic watches better than quartz?

Not necessarily — they're different. Quartz is more accurate (±15 seconds/month vs ±15 seconds/day) and requires less maintenance. Automatic is for enthusiasts who appreciate mechanical craftsmanship and don't mind occasional service.

What water resistance do I need for swimming?

100m water resistance is sufficient for recreational swimming. For diving, you need a proper dive watch rated to 200m+ with ISO certification, rotating bezel, and screw-down crown.

Do all watches at Watch Direct have warranty?

Yes. Every watch purchased from Watch Direct includes an Australian manufacturer's warranty through the official distributor. Warranty periods vary by brand — typically 2-5 years.

What is the difference between Japanese and Swiss watches?

Japanese brands (Seiko, Citizen, Casio) offer excellent value and reliability with innovative technology like solar and GPS. Swiss brands (Victorinox, Mondaine, Frederique Constant) emphasise heritage, finishing, and the 'Swiss Made' designation.

Does Watch Direct ship Australia-wide?

Yes. Free shipping on all orders across Australia. Order before 2pm (Sydney time) on a weekday and in-stock watches usually ship the same day. Express and Saturday delivery options available.