Skip to content

Your cart is empty

Continue shopping

Bulova Watches

Shop Bulova watches Australia — Lunar Pilot chronographs, Marine Star divers & Surveyor automatics. Authorised dealer, free shipping.

Bulova wristwatch with a black leather strap and silver-toned case featuring a black chronograph dial.Wristwatch with a silver case and black leather strap.
Price $784 NZDRecommended retail price $1,253 NZD
Bulova Sutton Rectangular Gold Tone 97L177Bulova Sutton Rectangular Gold Tone 97L177
Price $563 NZDRecommended retail price $690 NZD
Bulova Classic Sutton Diamond Stainless Steel Blue Dial Watch 96P250Bulova Classic Sutton Diamond Stainless Steel Blue Dial Watch 96P250
Price $338 NZDRecommended retail price $565 NZD
Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232
Price $563 NZDRecommended retail price $877 NZD
Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182
Price $563 NZDRecommended retail price $941 NZD
Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch 97P172Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch 97P172
Price $463 NZDRecommended retail price $690 NZD
Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435
Price $425 NZDRecommended retail price $721 NZD
Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251
Price $488 NZDRecommended retail price $815 NZD
Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428
Price $533 NZDRecommended retail price $1,127 NZD
Bulova Quartz Goddess of Time "Sodalite" Blue Stone Dial Stainless Steel Watch 96L343Bulova Quartz Goddess of Time "Sodalite" Blue Stone Dial Stainless Steel Watch 96L343
Price $501 NZDRecommended retail price $751 NZD
Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227
Price $425 NZDRecommended retail price $815 NZD
Silver-toned wristwatch with a round face and metal bracelet.Silver wristwatch with a metal link bracelet.
Price $375 NZDRecommended retail price $565 NZD
Two-tone stainless steel and gold wristwatch with a white dial and Roman numeral markers.Wristwatch with a silver metal band and gold-colored face.
Price $413 NZDRecommended retail price $690 NZD
Bulova Goddess of Time Tiger's Eye Dial 97L185Bulova Goddess of Time Tiger's Eye Dial 97L185
Price $563 NZDRecommended retail price $815 NZD
Bulova Tony Bennett "NYC" 97B244Bulova Tony Bennett "NYC" 97B244
Price $1,040 NZDRecommended retail price $1,629 NZD
Bulova Sutton 97L203 women's watch with turquoise mother-of-pearl dial and tobacco brown leather strap — front viewBulova Sutton 97L203 women's watch with turquoise mother-of-pearl dial and tobacco brown leather strap — front view
Stainless steel men’s chronograph wristwatch with a black dial and silver bracelet.Stainless steel wristwatch with a linked metal band and chronograph features.
Price $400 NZDRecommended retail price $690 NZD
Bulova Sutton Square 97L191Bulova Sutton Square 97L191
Price $690 NZD
Bulova Super Seville Silver Dial Stainless Steel Watch 97L189Bulova Super Seville Silver Dial Stainless Steel Watch 97L189
Price $591 NZDRecommended retail price $1,002 NZD
Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU 96L326Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU 96L326
Price $776 NZDRecommended retail price $1,317 NZD
Bulova Marine Star Women's Automatic Watch with Blue Dial and Stainless Steel Bracelet 98L317Bulova Marine Star Women's Automatic Watch with Blue Dial and Stainless Steel Bracelet 98L317
Price $776 NZDRecommended retail price $1,442 NZD
Bulova Super Seville 96A348 blue sodalite dial watch on stainless steel braceletBulova 96A348 Super Seville sodalite blue stone dial with coin-edge fluted bezel
Price $1,199 NZDRecommended retail price $1,792 NZD
Bulova Surveyor Green Dial Stainless Steel Watch 98L329Bulova Surveyor Green Dial Stainless Steel Watch 98L329
Price $413 NZDRecommended retail price $565 NZD
Bulova Maquina 98A341 automatic men's watch with black skeleton dial, black case and red rubber strap — front viewBulova Maquina 98A341 automatic men's watch with black skeleton dial, black case and red rubber strap — angled view
Bulova Sutton Square 98L330Bulova Sutton Square 98L330
Price $438 NZDRecommended retail price $690 NZD
Bulova Sutton Grey Dial Stainless Steel Watch 96P252Bulova Sutton Grey Dial Stainless Steel Watch 96P252
Price $388 NZDRecommended retail price $626 NZD
Bulova Classic Blue Dial Automatic Stainless Steel Elegance Watch with Exhibition Back and 40 Hour Power Reserve 96A320Bulova Classic Blue Dial Automatic Stainless Steel Elegance Watch with Exhibition Back and 40 Hour Power Reserve 96A320
Bulova Surveyor Automatic Watch with Green Dial and Brown Leather Strap Model 96B427Bulova Surveyor Automatic Watch with Green Dial and Brown Leather Strap Model 96B427
Price $476 NZDRecommended retail price $751 NZD
Silver-toned men’s chronograph wristwatch with a white dial and rose gold accents.Silver wristwatch with a metal link bracelet and chronograph subdials.
Price $400 NZDRecommended retail price $690 NZD
Bulova Surveyor 96A350 men's automatic watch with a blue sunray open-heart dial on a stainless steel bracelet
Price $501 NZDRecommended retail price $751 NZD
Bulova Men’s Marine Star Chronograph Blue Dial Watch 96B256Bulova Men’s Marine Star Chronograph Blue Dial Watch 96B256
Price $476 NZDRecommended retail price $751 NZD
Bulova Surveyor 31mm Light Blue Dial 96L346Bulova Surveyor 31mm Light Blue Dial 96L346
Price $375 NZDRecommended retail price $501 NZD
Bulova Crystal Gold Dial Stainless Steel Watch 98L321Bulova Crystal Gold Dial Stainless Steel Watch 98L321
Price $476 NZDRecommended retail price $751 NZD
Bulova Ladies Diamond Accent Two-Tone Classic Watch Model 98P219 with Textured Mother-of-Pearl DialBulova Ladies Diamond Accent Two-Tone Classic Watch Model 98P219 with Textured Mother-of-Pearl Dial
Price $702 NZDRecommended retail price $1,102 NZD
Bulova Sutton White Dial Gold Stainless Steel Watch 97L186Bulova Sutton White Dial Gold Stainless Steel Watch 97L186
Price $501 NZDRecommended retail price $626 NZD
Bulova Sutton Silver Dial Stainless Steel Watch 96L349Bulova Sutton Silver Dial Stainless Steel Watch 96L349
Price $338 NZDRecommended retail price $501 NZD
Bulova Surveyor Mini 96L345Bulova Surveyor Mini 96L345
Price $375 NZDRecommended retail price $501 NZD
Bulova Elegant Silver Tone Women's Stainless Steel Watch 96M162Bulova Elegant Silver Tone Women's Stainless Steel Watch 96M162
Price $325 NZDRecommended retail price $596 NZD
Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221
Price $476 NZDRecommended retail price $751 NZD
Bulova Hudson Black Dial Leather Strap Watch 96B441Bulova Hudson Black Dial Leather Strap Watch 96B441
Price $513 NZDRecommended retail price $1,002 NZD
Bulova Hudson Blue Dial Stainless Steel Watch 96B447Bulova Hudson Blue Dial Stainless Steel Watch 96B447
Price $664 NZDRecommended retail price $1,127 NZD
Bulova Ladies Classic Two-Tone Quartz Watch with Mother-of-Pearl Dial 98P213 featuring diamond accents and date display.Side profile of Bulova Ladies Classic Two-Tone Quartz Watch with Mother-of-Pearl Dial 98P213 showing sleek design.
Price $400 NZDRecommended retail price $690 NZD
Bulova Surveyor 96A345 automatic men's watch with white dial and silver-tone stainless steel bracelet — front viewBulova Surveyor 96A345 automatic men's watch with white dial and silver-tone stainless steel bracelet — angled view
Price $501 NZDRecommended retail price $751 NZD
Bulova Women's Classic Timepiece in Stainless Steel with Quartz Movement for Timeless Style and Durability Model 98M137Bulova Women's Classic Timepiece in Stainless Steel with Quartz Movement for Timeless Style and Durability Model 98M137
Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B436Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B436
Price $526 NZDRecommended retail price $877 NZD
Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354
Price $601 NZDRecommended retail price $941 NZD
Bulova Elegant Diamond-Accented Stainless Steel Watch with White Dial 96P244Bulova Elegant Diamond-Accented Stainless Steel Watch with White Dial 96P244
Price $425 NZDRecommended retail price $659 NZD
Elegant wristwatch with a two-tone silver and gold metal band and white dial face.Sleek wristwatch with a silver metal band and gold-accented face.
Price $313 NZDRecommended retail price $565 NZD

About Bulova Watches

Shop Bulova watches in Australia — Lunar Pilot chronographs, Marine Star sport watches, Surveyor automatics, and classic dress pieces. 149 years of American watchmaking heritage. Authorised retailer with free shipping. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Browse Bulova by Collection

Lunar Pilot — The watch that went to the moon. In 1971, astronaut Dave Scott wore a Bulova chronograph during the Apollo 15 mission after his Omega failed. The Lunar Pilot 96B251 is a faithful re-edition — high-frequency quartz movement, tachymeter bezel, and a piece of space history on your wrist.

Marine Star — The sport and dive line. Marine Star watches offer 100m water resistance, chronograph functions, and silicone straps designed for active use. The Marine Star 96P248 adds diamond accents for women who want sport functionality with a dressier look.

Surveyor Automatic — Bulova's mechanical collection. The Surveyor 97A182 and Surveyor 96B436 use Japanese automatic movements with exhibition casebacks. Solid value for a real mechanical watch.

Classic and Sutton — Dress watches for daily wear. The Sutton 98B385 is the accessible entry point — two-tone steel, date window, versatile enough for any occasion.

Jet Star — 1960s-inspired designs. The Jet Star 96B414 and 96B415 channel vintage aesthetics with modern reliability.

Why Buy Your Bulova from Watch Direct?

As an authorised Bulova retailer, every watch comes with a full Australian manufacturer's warranty. Bulova was founded in 1875 in New York City and remains one of America's most storied watch brands — from the first clock in Times Square to the moon and back. We stock a wide Bulova range, including Lunar Pilot models. Free shipping Australia-wide and Afterpay available. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Frequently asked questions

What is the best Bulova watch to buy in Australia?
The Lunar Pilot 96B251 is the flagship — it's the watch that went to the moon in 1971, re-issued with modern reliability. For automatics, the Surveyor 96B436 is the standout. For women, the Marine Star Diamond 96P248 combines sport functionality with elegance.
Is Bulova a good watch brand?
Yes. Bulova was founded in 1875 and pioneered several watchmaking innovations, including the Accutron tuning fork movement in 1960 and the first TV commercial in 1941. The brand is now part of the Citizen Watch Company, which ensures continued access to quality movements and manufacturing.
Did Bulova really go to the moon?
Yes. During Apollo 15 in 1971, astronaut Dave Scott's Omega Speedmaster stopped working. He switched to his personal Bulova chronograph, which he wore during a lunar EVA. That watch later sold at auction for $1.6 million. The Lunar Pilot 96B251 is a faithful re-edition of that timepiece.
Where are Bulova watches made?
Bulova is an American company founded in New York City in 1875. Today, Bulova is owned by Citizen Watch Company of Japan. Watches are manufactured in various locations including Japan and China, using Japanese movements.
What is Bulova Precisionist?
Precisionist is Bulova's high-frequency quartz technology — the movement vibrates at 262 kHz (compared to 32 kHz for standard quartz), resulting in a smooth sweeping second hand and accuracy of ±10 seconds per year. It's the most accurate quartz technology available.
Are Bulova watches water-resistant?
Water resistance varies by model. Marine Star watches are rated to 100m — suitable for swimming and water sports. Classic and dress models typically offer 30-50m resistance (splash-proof). Check the specific model for exact ratings.