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Bulova Watches

Shop Bulova watches Australia — Lunar Pilot chronographs, Marine Star divers & Surveyor automatics. Authorised dealer, free shipping.

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Bulova wristwatch with a black leather strap and silver-toned case featuring a black chronograph dial.Wristwatch with a silver case and black leather strap.
Sale price$781.00 NZD Regular price$1,248.00 NZD
(5.0)
Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182
Sale price$499.00 NZD Regular price$937.00 NZD
(5.0)
Bulova Snorkel Blue Dial Rubber Strap Watch 98B445Bulova Snorkel Blue Dial Rubber Strap Watch 98B445
Sale price$399.00 NZD Regular price$656.00 NZD
(0.0)
Bulova Classic Jet Star Black Leather Strap Grey Dial Watch 96B414Bulova Classic Jet Star Black Leather Strap Grey Dial Watch 96B414
Sale price$561.00 NZD Regular price$1,062.00 NZD
(5.0)
Bulova Timeless Blue Dial Women's Watch with Stainless Steel Bracelet 96M166Bulova Timeless Blue Dial Women's Watch with Stainless Steel Bracelet 96M166
Sale price$249.00 NZD Regular price$499.00 NZD
(5.0)
Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B436Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B436
Sale price$411.00 NZD Regular price$873.00 NZD
(0.0)
Stainless steel men’s chronograph wristwatch with a black dial and silver bracelet.Stainless steel wristwatch with a linked metal band and chronograph features.
Sale price$386.00 NZD Regular price$687.00 NZD
(0.0)
Bulova Marine Star Black Rubber Precisionist Watch with 43mm Stainless Steel Case and 200m Water Resistance 96B432Bulova Marine Star Black Rubber Precisionist Watch with 43mm Stainless Steel Case and 200m Water Resistance 96B432
Bulova Marine Star Green Dial Stainless Steel Watch 98B467Bulova Marine Star Green Dial Stainless Steel Watch 98B467
Sale price$998.00 NZD Regular price$1,123.00 NZD
(0.0)
Bulova Rubaiyat Women's Silver-Tone Stainless Steel Watch with White Dial and Sapphire Crystal 96L306Bulova Rubaiyat Women's Silver-Tone Stainless Steel Watch with White Dial and Sapphire Crystal 96L306
Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227
Sale price$386.00 NZD Regular price$812.00 NZD
(5.0)
Bulova Classic Jet Star Stainless Steel Black Dial Watch 96B415Bulova Classic Jet Star Stainless Steel Black Dial Watch 96B415
Sale price$586.00 NZD Regular price$1,187.00 NZD
(0.0)
Bulova MIL-Ships Special Edition Green Dial Nylon Strap Watch 98A324Bulova MIL-Ships Special Edition Green Dial Nylon Strap Watch 98A324
Sale price$1,623.00 NZD Regular price$2,436.00 NZD
(0.0)
Elegant wristwatch with a two-tone silver and gold metal band and white dial face.Sleek wristwatch with a silver metal band and gold-accented face.
Sale price$311.00 NZD Regular price$562.00 NZD
(4.7)
Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232
Sale price$524.00 NZD Regular price$873.00 NZD
(4.0)
Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243
Sale price$336.00 NZD Regular price$624.00 NZD
(0.0)
Bulova Tony Bennett "NYC" 97B244Bulova Tony Bennett "NYC" 97B244
Sale price$1,623.00 NZD
(0.0)
Bulova Classic Crystal Phantom Stainless Steel Gold Dial Watch 97L176Bulova Classic Crystal Phantom Stainless Steel Gold Dial Watch 97L176
Sale price$411.00 NZD Regular price$749.00 NZD
(0.0)
Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435
Bulova Classic Wilton Men’s Watch 96B388 - WatchBulova Classic Wilton Men’s Watch 96B388 - Watch
Sale price$299.00 NZD Regular price$531.00 NZD
(0.0)
Bulova Classic Sutton Square 96L357Bulova Classic Sutton Square 96L357
Sale price$436.00 NZD Regular price$624.00 NZD
(0.0)
Bulova Elegant Silver Tone Women's Timepiece with Grey Dial and Mineral Crystal 96M164Bulova Elegant Silver Tone Women's Timepiece with Grey Dial and Mineral Crystal 96M164
Sale price$311.00 NZD Regular price$594.00 NZD
(0.0)
Bulova Marine Star Yellow Dial Precisionist Watch with Rubber Strap Model 96B431Bulova Marine Star Yellow Dial Precisionist Watch with Rubber Strap Model 96B431
Sale price$624.00 NZD Regular price$1,248.00 NZD
(5.0)
Bulova Ladies Diamond Accent Two-Tone Classic Watch Model 98P219 with Textured Mother-of-Pearl DialBulova Ladies Diamond Accent Two-Tone Classic Watch Model 98P219 with Textured Mother-of-Pearl Dial
Bulova Marine Star Luxury Diamond Blue Dial Stainless Steel Watch for Women 96P248Bulova Marine Star Luxury Diamond Blue Dial Stainless Steel Watch for Women 96P248
Sale price$374.00 NZD Regular price$687.00 NZD
(5.0)
Bulova Automatic Oceanographer Devil Diver Rose Gold Black Dial Watch 97B215Bulova Automatic Oceanographer Devil Diver Rose Gold Black Dial Watch 97B215
Sale price$1,473.00 NZD Regular price$2,622.00 NZD
(5.0)
Bulova Elegant Surveyor Diamond Accented Stainless Steel Women's Watch 96P242Bulova Elegant Surveyor Diamond Accented Stainless Steel Women's Watch 96P242
Sale price$349.00 NZD Regular price$624.00 NZD
(0.0)
Bulova Classic Sutton Diamond Stainless Steel Blue Dial Watch 96P250Bulova Classic Sutton Diamond Stainless Steel Blue Dial Watch 96P250
Sale price$311.00 NZD Regular price$562.00 NZD
(0.0)
Bulova Sutton Silver Dial Stainless Steel Watch 96L349Bulova Sutton Silver Dial Stainless Steel Watch 96L349
Sale price$336.00 NZD Regular price$499.00 NZD
(0.0)
Bulova Marine Star Women's Automatic Watch with Elegant Mother of Pearl Dial and Comfortable Silicone Strap 96L324Bulova Marine Star Women's Automatic Watch with Elegant Mother of Pearl Dial and Comfortable Silicone Strap 96L324
Bulova Classic Crystal Silver Dial Stainless Steel Band Watch Set 96K114Bulova Classic Crystal Silver Dial Stainless Steel Band Watch Set 96K114
Sale price$536.00 NZD Regular price$998.00 NZD
(0.0)
Bulova Surveyor 31mm White Dial 96L347Bulova Surveyor 31mm White Dial 96L347
Sale price$336.00 NZD Regular price$499.00 NZD
(0.0)
Bulova Ladies Classic Two-Tone Quartz Watch with Mother-of-Pearl Dial 98P213 featuring diamond accents and date display.Side profile of Bulova Ladies Classic Two-Tone Quartz Watch with Mother-of-Pearl Dial 98P213 showing sleek design.
Sale price$374.00 NZD Regular price$687.00 NZD
(5.0)
Bulova Timeless Elegance Stainless Steel Womens Watch Model 96P233Bulova Timeless Elegance Stainless Steel Womens Watch Model 96P233
Sale price$274.00 NZD Regular price$562.00 NZD
(0.0)
Bulova Curv Chronograph 96A339Bulova Curv Chronograph 96A339
Sale price$1,211.00 NZD Regular price$1,997.00 NZD
(0.0)
Bulova Chronograph Racer 98B468Bulova Chronograph Racer 98B468
Sale price$649.00 NZD Regular price$1,062.00 NZD
(0.0)
Bulova Marine Star Women's Automatic Watch with Blue Dial and Stainless Steel Bracelet 98L317Bulova Marine Star Women's Automatic Watch with Blue Dial and Stainless Steel Bracelet 98L317
Bulova Snorkel Sea Turtle Brown Dial 98B446Bulova Snorkel Sea Turtle Brown Dial 98B446
Sale price$399.00 NZD Regular price$656.00 NZD
(0.0)
Bulova Sutton Square 98L330Bulova Sutton Square 98L330
Sale price$687.00 NZD
(0.0)
Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221
Sale price$349.00 NZD Regular price$749.00 NZD
(0.0)
Bulova Series X Special Edition Black Dial Stainless Steel Watch 98B429Bulova Series X Special Edition Black Dial Stainless Steel Watch 98B429
Sale price$1,248.00 NZD Regular price$2,497.00 NZD
(5.0)
Silver-toned men’s chronograph wristwatch with a white dial and rose gold accents.Silver wristwatch with a metal link bracelet and chronograph subdials.
Sale price$374.00 NZD Regular price$687.00 NZD
(5.0)
Bulova Marine Star Heritage Chronograph Black Dial Mens Watch 98B451Bulova Marine Star Heritage Chronograph Black Dial Mens Watch 98B451
Sale price$1,248.00 NZD Regular price$1,811.00 NZD
(5.0)
Bulova Surveyor White Dial Stainless Steel Watch 98L331Bulova Surveyor White Dial Stainless Steel Watch 98L331
Sale price$436.00 NZD Regular price$562.00 NZD
(0.0)
Bulova Classic Crystal Stainless Steel Mother of Pearl Dial Watch 98X137Bulova Classic Crystal Stainless Steel Mother of Pearl Dial Watch 98X137
Sale price$499.00 NZD Regular price$998.00 NZD
(0.0)
Bulova Surveyor 31mm Light Blue Dial 96L346Bulova Surveyor 31mm Light Blue Dial 96L346
Sale price$374.00 NZD Regular price$499.00 NZD
(0.0)
Bulova Hudson Black Dial Leather Strap Watch 96B441Bulova Hudson Black Dial Leather Strap Watch 96B441
Sale price$511.00 NZD Regular price$998.00 NZD
(0.0)
Bulova Latin Grammy 25th Anniversary Rose Gold Tone Automatic Watch with Open Heart Dial and Silicone Strap 97A186Bulova Latin Grammy 25th Anniversary Rose Gold Tone Automatic Watch with Open Heart Dial and Silicone Strap 97A186
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Gender
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Bulova Watches Australia | Lunar Pilot & Surveyor | Watch Direct

Shop Bulova watches in Australia — Lunar Pilot chronographs, Marine Star sport watches, Surveyor automatics, and classic dress pieces. 149 years of American watchmaking heritage. Authorised retailer, free shipping, same-day dispatch.

Browse Bulova by Collection

Lunar Pilot — The watch that went to the moon. In 1971, astronaut Dave Scott wore a Bulova chronograph during the Apollo 15 mission after his Omega failed. The Lunar Pilot 96B251 is a faithful re-edition — high-frequency quartz movement, tachymeter bezel, and a piece of space history on your wrist.

Marine Star — The sport and dive line. Marine Star watches offer 100m water resistance, chronograph functions, and silicone straps designed for active use. The Marine Star 96P248 adds diamond accents for women who want sport functionality with a dressier look.

Surveyor Automatic — Bulova's mechanical collection. The Surveyor 97A182 and Surveyor 96B436 use Japanese automatic movements with exhibition casebacks. Solid value for a real mechanical watch.

Classic and Sutton — Dress watches for daily wear. The Sutton 98B385 is the accessible entry point — two-tone steel, date window, versatile enough for any occasion.

Jet Star — 1960s-inspired designs. The Jet Star 96B414 and 96B415 channel vintage aesthetics with modern reliability.

Why Buy Your Bulova from Watch Direct?

As an authorised Bulova retailer, every watch comes with a full Australian manufacturer's warranty. Bulova was founded in 1875 in New York City and remains one of America's most storied watch brands — from the first clock in Times Square to the moon and back. We stock the full range including limited-edition Lunar Pilot releases. Free shipping Australia-wide, same-day dispatch on in-stock items, and Afterpay available.

Frequently Asked Questions

What is the best Bulova watch to buy in Australia?

The Lunar Pilot 96B251 is the flagship — it's the watch that went to the moon in 1971, re-issued with modern reliability. For automatics, the Surveyor 96B436 is the standout. For women, the Marine Star Diamond 96P248 combines sport functionality with elegance.

Is Bulova a good watch brand?

Yes. Bulova was founded in 1875 and pioneered several watchmaking innovations, including the Accutron tuning fork movement in 1960 and the first TV commercial in 1941. The brand is now part of the Citizen Watch Company, which ensures continued access to quality movements and manufacturing.

Did Bulova really go to the moon?

Yes. During Apollo 15 in 1971, astronaut Dave Scott's Omega Speedmaster stopped working. He switched to his personal Bulova chronograph, which he wore during a lunar EVA. That watch later sold at auction for $1.6 million. The Lunar Pilot 96B251 is a faithful re-edition of that timepiece.

Where are Bulova watches made?

Bulova is an American company founded in New York City in 1875. Today, Bulova is owned by Citizen Watch Company of Japan. Watches are manufactured in various locations including Japan and China, using Japanese movements.

What is Bulova Precisionist?

Precisionist is Bulova's high-frequency quartz technology — the movement vibrates at 262 kHz (compared to 32 kHz for standard quartz), resulting in a smooth sweeping second hand and accuracy of ±10 seconds per year. It's the most accurate quartz technology available.

Are Bulova watches water-resistant?

Water resistance varies by model. Marine Star watches are rated to 100m — suitable for swimming and water sports. Classic and dress models typically offer 30-50m resistance (splash-proof). Check the specific model for exact ratings.

Shopping for a man? Browse the full Men's Watches collection — 1,400+ styles from Bulova and Australia's top watch brands, with free shipping and full manufacturer warranty.