Maurice Lacroix Watches
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Maurice Lacroix Watches | Ladies & Mens Maurice Lacroix Watches | Watch Direct
Maurice Lacroix Watches Australia — Swiss Precision, Independent Spirit
Discover Maurice Lacroix watches at Watch Direct — Australia's authorised Maurice Lacroix retailer. Founded in 1975 in the Swiss Jura, Maurice Lacroix produces movements and complications in-house, offering Swiss-made quality at accessible luxury price points. Explore the Aikon, Pontos, and Masterpiece collections. Free shipping Australia-wide.
Maurice Lacroix — Swiss Independent Watchmaking
What sets Maurice Lacroix apart is its vertically integrated approach: the brand manufactures its own movements in Saignelégier, Switzerland, allowing genuine control over quality and design. The ML115 automatic calibre and the dramatic Masterpiece Gravity complication demonstrate a commitment to horological substance that belies the brand's relatively accessible price positioning. Available at watchdirect.com.au with full manufacturer's warranty.
Collections — Aikon, Pontos & Masterpiece
The Aikon is Maurice Lacroix's contemporary sport-luxury line — bold, brushed, and built for modernity. The Pontos translates classical watch values into clean, dressy expressions. The Masterpiece collection houses the brand's most complex horological achievements, including tourbillons and skeletonised movements. Each collection available at Watch Direct with Australia-wide free shipping.
- Swiss-made in-house movements — genuine horological credentials
- Aikon, Pontos, and Masterpiece collections
- Accessible luxury price positioning
- Authorised Maurice Lacroix dealer — full manufacturer's warranty
- Free shipping Australia-wide from watchdirect.com.au


