Premium & Luxury Watches

Shop Premium & Luxury watches at Watch Direct Australia. Authorised dealer with free shipping & full warranty.

Citizen Eco-Drive Photon BJ6560-53W front packshot

Citizen Eco-Drive Photon Black Dial Super Titanium

BJ6560-53W

39.6 mm

$2,239 NZD

Luminox Pacific Diver Automatic Dive Blue Dial Stainless Steel Watch

XS.3104

42 mm

$3,044 NZD

$3,581 NZD

Citizen Attesa Black Titanium

AT8189-61E

42 mm

$2,340 NZD

$3,453 NZD

Citizen Attesa Radio Controlled Eco-Drive Titanium Watch

AT8040-57A

42 mm

$1,867 NZD

$2,751 NZD

Citizen Attesa Watch Titanium Satellite Wave Blue Sapphire Dial

CB0288-65L

41 mm

$2,174 NZD

$3,006 NZD

Accutron Spaceview Evolution

26A209A

44 mm

$4,758 NZD

$7,034 NZD

Victorinox I.N.O.X Swiss Automatic Carbon Limited Edition 1000-Piece Watch

242024.1

43 mm

$2,304 NZD

$4,215 NZD

Citizen Attesa Radio Controlled Eco-Drive Titanium Watch

AT8185-62E

42 mm

$2,941 NZD

$3,837 NZD

Baume & Mercier Riviera 10846 Quartz Watch, Date Display 39mm

M0A10846

39 mm

$3,441 NZD

Citizen Attesa Radio Controlled Eco-Drive Titanium Watch

BY1001-66E

42 mm

$2,033 NZD

$2,813 NZD

Stainless steel Citizen wristwatch with a black dial and date window.

Stainless steel wristwatch with a metal link bracelet.

Citizen Series 8 Black Dial Automatic Watch

NA1004-87E

40 mm

$2,007 NZD

$3,325 NZD

Elegant silver chronograph wristwatch with a dark gray dial and Roman numeral markers.

Elegant silver wristwatch with a black dial and chronograph features.

Frederique Constant Classics Chronograph Mens Watch

FC-292MG5B6B

40 mm

$2,297 NZD

Baume & Mercier Riviera Automatic 42mm

M0A10621

42 mm

$5,693 NZD

Luxury wristwatch with a blue dial and stainless steel bracelet.

Elegant silver wristwatch with a dark blue dial and multiple subdials.

Frederique Constant Classics Business Timer

FC-270N4P6B

40 mm

$2,169 NZD

Victorinox Dive Pro Automatic Black Rubber Black Dial Watch

241997

43 mm

$2,720 NZD

$4,215 NZD

Citizen Series 8 890 Automatic Diver

NB6060-07A

42.6 mm

$2,557 NZD

$3,134 NZD

Frederique Constant FC-270N4P4 watch front view

Frederique Constant Classics Business Timer

FC-270N4P4

40 mm

$2,391 NZD

Baume & Mercier Classima 10857 Quartz Watch, Date Display 40mm

M0A10857

40 mm

$2,367 NZD

Accutron Spaceview Evolution

26A210A

43.5 mm

$4,758 NZD

$7,034 NZD

Citizen Series 8 Two Toned Gold and Rose Gold Mechanical Watch

NB6033-51E

41 mm

$2,046 NZD

$3,837 NZD

G-Shock MR-G Premium Titanium Watch

MRGB2000B-1A

49.8 mm

$5,116 NZD

Baume & Mercier Classima 10883 Quartz Watch, Date Display 40mm

M0A10883

40 mm

$2,495 NZD

G-Shock Gravitymaster GWRB3000B-8A grey dial and bezel on a grey resin band, shown straight on.

G-Shock Gravitymaster Grey Solar Bluetooth Carbon

GWRB3000B-8A

$2,174 NZD

Frederique Constant Classics Moneta Moonphase Blue

FC-206N3S6

40 mm

$2,506 NZD

Victorinox I.N.O.X Automatic 41mm Set Green Rubber Green Dial Carbon Case Watch

242021.1

41 mm

$2,029 NZD

$3,831 NZD

Victorinox Concept One Solar 39mm Grey Rubber and Dial Watch

242052

39 mm

$2,239 NZD

$2,552 NZD

Baume & Mercier Classima 10853 Automatic Watch, Date Display 40mm

M0A10853

40 mm

$3,774 NZD

Citizen Attesa Radio Controlled Eco-Drive Titanium Watch

AT8181-63W

42 mm

$2,084 NZD

$3,069 NZD

Alpina Alpiner Blue Dial Stainless Steel Watch

AL-220TB2AE6B

34 mm

$3,064 NZD

Frederique Constant Classics Premiere Automatic FC-301S3B5 Men's Watch

Frederique Constant Classics Premiere Automatic Men's Watch

FC-301S3B5

38.5 mm

$6,262 NZD

MAEN Manhattan 37 Ultra Thin Salmon Manual Wind Movement Watch

M2.2.3

37 mm

$2,680 NZD

Alpina Alpiner Green Dial Rubber Strap 34mm Watch

AL-220K2AE6

34 mm

$2,623 NZD

Baume & Mercier Hampton Men's Watch

M0A10740

43 × 27.5 mm

$4,094 NZD

Victorinox Antimagnetic I.N.O.X. Quartz

242031

41 mm

$1,874 NZD

$2,424 NZD

Baume & Mercier Riviera Automatic 33mm Women's

M0A10675

33 mm

$5,693 NZD

Baume & Mercier Classima Automatic 31mm Women's

M0A10598

31 mm

$6,669 NZD

Victorinox Dive Pro 43mm Black Paracord Strap Black Dial Watch

241993.1

43 mm

$2,532 NZD

$3,576 NZD

Victorinox Airboss Mechanical Blue Dial Mens Watch

241998

42 mm

$2,366 NZD

$3,192 NZD

Citizen Promaster Limited Edition Tsuno Chrono Racer

AV0088-01L

43 mm

$1,943 NZD

$3,069 NZD

Accutron Spaceview Evolution

27A205A

43.5 mm

$4,498 NZD

$9,209 NZD

Ball Roadmaster Perseverer Ice Blue Dial

NM9050C-S1-IBE

40 mm

$2,813 NZD

Baume & Mercier Classima Automatic Power Reserve 42mm

M0A10718

42 mm

$4,797 NZD

Alpina Seastrong Diver Extreme Automatic Silver Dial Rubber Band Watch

AL-560LG3VE6

39 mm

$6,390 NZD

MAEN Skymaster 38 Chronograph Manual Wind Watch

M6.2.1

38 mm

From $3,837 NZD

$4,259 NZD

MAEN Manhattan 37 Ultra Thin M2.2.5 with a polished black onyx stone dial on a stainless steel integrated bracelet, front view

MAEN Manhattan 37 Ultra Thin Onyx Stone Dial Stainless Steel Watch

M2.2.5

37 mm

$3,320 NZD

Roamer Rockshell Mark III 42mm Blue Dial Two Tone Stainless Steel Strap Watch

220660 47 45 20

42 mm

$1,956 NZD

G-Shock Full Metal Black Dial Stainless Steel Watch

GMCB2100BT-1A

49.8 mm

$1,918 NZD

Victorinox I.N.O.X Automatic 41mm Set Black Rubber Black Dial Carbon Case Watch

242023.1

41 mm

$2,107 NZD

$3,831 NZD

About Premium & Luxury Watches

Shop luxury watches in Australia — Swiss-made and Japanese precision timepieces from authorised brands including Seiko, Citizen, Ball, Baume & Mercier, Frederique Constant, and more. Watch Direct is an authorised dealer for every brand we stock. Free shipping Australia-wide, full manufacturer's warranty.

Why Buy a Luxury Watch from Watch Direct?

Every luxury watch sold by Watch Direct is genuine, new, and backed by the full manufacturer's warranty. As an authorised retailer, we carry brands that require proper authorisation — which means you're buying the real thing, with legitimate warranty support, from a dealer with over 15 years in the watch industry. Free shipping on all orders and Afterpay available. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Luxury Watch Collections at Watch Direct

Swiss Automatic: Ball Engineer and Trainmaster, Frederique Constant Classics and Slimline, Baume & Mercier Riviera and Clifton — mechanical movements, sapphire crystals, and Swiss finishing at accessible luxury price points.

Self-winding via rotor movement
High-beat calibres (28,800+ bph) for accuracy
Decorated movements visible through caseback

Japanese Prestige: Seiko Presage, Seiko Prospex, and Citizen Attesa — Japan's finest watchmaking, combining craftsmanship with technologies like Seiko's proprietary movements and Citizen's Eco-Drive solar power.

In-house movements with Spring Drive technology (Grand Seiko)
Zaratsu-polished cases
Finishing rivals Swiss counterparts

Swiss Quartz Precision: Citizen Signature and Eco-Drive collections delivering Swiss-level accuracy with solar-powered movements that never need a battery.

±15 seconds/year accuracy
Lower entry price than Swiss automatic
Preferred for dress and business wear

How to Choose a Luxury Watch

Movement type: Automatic mechanical watches (no battery, self-winding) are prized for their craftsmanship. Quartz and solar movements offer set-and-forget accuracy. Eco-Drive solar watches eliminate battery replacement entirely.

Automatic (mechanical, no battery)
Quartz (battery, high accuracy)
Spring Drive (hybrid mechanical/quartz — Grand Seiko only)

Case material: Stainless steel is the standard. Titanium offers a lighter alternative with superior corrosion resistance. Gold-tone PVD coating adds warmth without the price of solid gold.

Stainless steel (most durable)
Titanium (lighter, hypoallergenic)
Precious metal (gold/platinum — top tier)

Water resistance: 100m is suitable for swimming; 200m+ for diving. Dress watches typically offer 30–50m — splash-proof for daily wear.

Dress watches typically 30–50m (splash only)
Sport-luxury 100–300m
Tool watches (Rolex Submariner style) 300m+

Frequently asked questions

What luxury watch brands does Watch Direct stock?

Watch Direct stocks luxury watches from Ball Watch, Baume & Mercier, Frederique Constant, Seiko Presage, Seiko Prospex, Citizen Attesa, and more. All are genuine authorised stock with full manufacturer's warranty.

Are luxury watches at Watch Direct covered by warranty?

Yes. Every luxury watch sold by Watch Direct comes with the full manufacturer's warranty — typically 2 years for Swiss brands and 3 years for Seiko and Citizen.

Does Watch Direct offer free shipping on luxury watches in Australia?

Yes. Free shipping on all orders Australia-wide, sent from our Sydney showroom in Marrickville. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Can I use Afterpay on luxury watches?

Yes. Afterpay is available on all Watch Direct orders.