Skip to content

Your cart is empty

Continue shopping

Bulova Watches

Shop Bulova watches Australia — Lunar Pilot chronographs, Marine Star divers & Surveyor automatics. Authorised dealer, free shipping.

Filters

Gender
Brand
Movement
Watch display
Water Resistance
Dial Colour
Band Colour
Band Material
Case Colour
Watch Features
Category
Age Group
Bulova Classic Jet Star Black Leather Strap Grey Dial Watch 96B414Bulova Classic Jet Star Black Leather Strap Grey Dial Watch 96B414
Sale price$552.00 NZD Regular price$1,044.00 NZD
(5.0)
Bulova Ladies Timeless Quartz Watch with Silver Dial and Stainless Steel Bracelet 96M165Bulova Ladies Timeless Quartz Watch with Silver Dial and Stainless Steel Bracelet 96M165
Sale price$269.00 NZD Regular price$490.00 NZD
(0.0)
Bulova Classic Sutton Diamond Stainless Steel Blue Dial Watch 96P250Bulova Classic Sutton Diamond Stainless Steel Blue Dial Watch 96P250
Sale price$306.00 NZD Regular price$553.00 NZD
(0.0)
Bulova Surveyor 31mm Pink Dial 96L348Bulova Surveyor 31mm Pink Dial 96L348
Sale price$368.00 NZD Regular price$490.00 NZD
(0.0)
Bulova Marine Star Women's Automatic Watch with Blue Dial and Stainless Steel Bracelet 98L317Bulova Marine Star Women's Automatic Watch with Blue Dial and Stainless Steel Bracelet 98L317
Bulova Classic Rectangular Two-Tone Diamond 98P220Bulova Classic Rectangular Two-Tone Diamond 98P220
Sale price$461.00 NZD Regular price$676.00 NZD
(0.0)
Bulova Surveyor 31mm White Dial 96L347Bulova Surveyor 31mm White Dial 96L347
Sale price$331.00 NZD Regular price$490.00 NZD
(0.0)
Stainless steel chronograph wristwatch with a black dial and silver bracelet.Silver wristwatch with a metal link band and multiple side buttons.
Sale price$490.00 NZD Regular price$921.00 NZD
(0.0)
Bulova Hudson Blue Dial Stainless Steel Watch 96B447Bulova Hudson Blue Dial Stainless Steel Watch 96B447
Sale price$515.00 NZD Regular price$1,104.00 NZD
(0.0)
Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227
Sale price$380.00 NZD Regular price$799.00 NZD
(5.0)
Bulova Curv Chronograph 96K117Bulova Curv Chronograph 96K117
Sale price$1,473.00 NZD Regular price$2,332.00 NZD
(0.0)
Bulova Marine Star Green Dial Stainless Steel Watch 98B467Bulova Marine Star Green Dial Stainless Steel Watch 98B467
Sale price$982.00 NZD Regular price$1,104.00 NZD
(0.0)
Bulova Super Seville Mini White Dial Stainless Steel Watch 96L353Bulova Super Seville Mini White Dial Stainless Steel Watch 96L353
Elegant wristwatch with a two-tone silver and gold metal band and white dial face.Sleek wristwatch with a silver metal band and gold-accented face.
Sale price$306.00 NZD Regular price$553.00 NZD
(4.7)
Bulova Classic Automatic Silver Tone Crown Watch with Gray Dial and Brown Leather Strap 96A318Bulova Classic Automatic Silver Tone Crown Watch with Gray Dial and Brown Leather Strap 96A318
Bulova Elegant Silver Tone Women's Timepiece with Grey Dial and Mineral Crystal 96M164Bulova Elegant Silver Tone Women's Timepiece with Grey Dial and Mineral Crystal 96M164
Sale price$306.00 NZD Regular price$584.00 NZD
(0.0)
Bulova Marine Star Gold Tone Stainless Steel Automatic Watch Black Dial 97P171Bulova Marine Star Gold Tone Stainless Steel Automatic Watch Black Dial 97P171
Sale price$736.00 NZD Regular price$1,535.00 NZD($1,472.00/kg)
(5.0)
Bulova Super Sutton Silver Dial Stainless Steel Watch 96R256Bulova Super Sutton Silver Dial Stainless Steel Watch 96R256
Bulova Marine Star Ladies Diamond Accented with Mother of Pearl Dial Watch 98P228Bulova Marine Star Ladies Diamond Accented with Mother of Pearl Dial Watch 98P228
Sale price$392.00 NZD Regular price$799.00 NZD
(5.0)
Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354
Sale price$773.00 NZD Regular price$921.00 NZD
(0.0)
Bulova wristwatch with a black leather strap and silver-toned case featuring a black chronograph dial.Wristwatch with a silver case and black leather strap.
Sale price$768.00 NZD Regular price$1,227.00 NZD
(5.0)
Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221
Sale price$343.00 NZD Regular price$736.00 NZD
(0.0)
Bulova Series X Special Edition Black Dial Stainless Steel Watch 98B429Bulova Series X Special Edition Black Dial Stainless Steel Watch 98B429
Sale price$1,227.00 NZD Regular price$2,455.00 NZD
(5.0)
Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B436Bulova Surveyor Automatic Blue Dial Stainless Steel Mens Watch 96B436
Sale price$404.00 NZD Regular price$859.00 NZD
(0.0)
Bulova Super Seville Mini 98L335Bulova Super Seville Mini 98L335
Sale price$797.00 NZD Regular price$982.00 NZD
(0.0)
Sort by
Gender
Brand
Movement
Watch display
Water Resistance
Dial Colour
Band Colour
Band Material
Case Colour
Watch Features
Category
Age Group

Bulova Watches Australia | Lunar Pilot & Surveyor | Watch Direct

Shop Bulova watches in Australia — Lunar Pilot chronographs, Marine Star sport watches, Surveyor automatics, and classic dress pieces. 149 years of American watchmaking heritage. Authorised retailer, free shipping, same-day dispatch.

Browse Bulova by Collection

Lunar Pilot — The watch that went to the moon. In 1971, astronaut Dave Scott wore a Bulova chronograph during the Apollo 15 mission after his Omega failed. The Lunar Pilot 96B251 is a faithful re-edition — high-frequency quartz movement, tachymeter bezel, and a piece of space history on your wrist.

Marine Star — The sport and dive line. Marine Star watches offer 100m water resistance, chronograph functions, and silicone straps designed for active use. The Marine Star 96P248 adds diamond accents for women who want sport functionality with a dressier look.

Surveyor Automatic — Bulova's mechanical collection. The Surveyor 97A182 and Surveyor 96B436 use Japanese automatic movements with exhibition casebacks. Solid value for a real mechanical watch.

Classic and Sutton — Dress watches for daily wear. The Sutton 98B385 is the accessible entry point — two-tone steel, date window, versatile enough for any occasion.

Jet Star — 1960s-inspired designs. The Jet Star 96B414 and 96B415 channel vintage aesthetics with modern reliability.

Why Buy Your Bulova from Watch Direct?

As an authorised Bulova retailer, every watch comes with a full Australian manufacturer's warranty. Bulova was founded in 1875 in New York City and remains one of America's most storied watch brands — from the first clock in Times Square to the moon and back. We stock the full range including limited-edition Lunar Pilot releases. Free shipping Australia-wide, same-day dispatch on in-stock items, and Afterpay available.

Frequently Asked Questions

What is the best Bulova watch to buy in Australia?

The Lunar Pilot 96B251 is the flagship — it's the watch that went to the moon in 1971, re-issued with modern reliability. For automatics, the Surveyor 96B436 is the standout. For women, the Marine Star Diamond 96P248 combines sport functionality with elegance.

Is Bulova a good watch brand?

Yes. Bulova was founded in 1875 and pioneered several watchmaking innovations, including the Accutron tuning fork movement in 1960 and the first TV commercial in 1941. The brand is now part of the Citizen Watch Company, which ensures continued access to quality movements and manufacturing.

Did Bulova really go to the moon?

Yes. During Apollo 15 in 1971, astronaut Dave Scott's Omega Speedmaster stopped working. He switched to his personal Bulova chronograph, which he wore during a lunar EVA. That watch later sold at auction for $1.6 million. The Lunar Pilot 96B251 is a faithful re-edition of that timepiece.

Where are Bulova watches made?

Bulova is an American company founded in New York City in 1875. Today, Bulova is owned by Citizen Watch Company of Japan. Watches are manufactured in various locations including Japan and China, using Japanese movements.

What is Bulova Precisionist?

Precisionist is Bulova's high-frequency quartz technology — the movement vibrates at 262 kHz (compared to 32 kHz for standard quartz), resulting in a smooth sweeping second hand and accuracy of ±10 seconds per year. It's the most accurate quartz technology available.

Are Bulova watches water-resistant?

Water resistance varies by model. Marine Star watches are rated to 100m — suitable for swimming and water sports. Classic and dress models typically offer 30-50m resistance (splash-proof). Check the specific model for exact ratings.

Shopping for a man? Browse the full Men's Watches collection — 1,400+ styles from Bulova and Australia's top watch brands, with free shipping and full manufacturer warranty.