Skip to content

Your cart is empty

Continue shopping

Bulova Watches

Shop Bulova watches Australia — Lunar Pilot chronographs, Marine Star divers & Surveyor automatics. Authorised dealer, free shipping.

Bulova wristwatch with a black leather strap and silver-toned case featuring a black chronograph dial.Wristwatch with a silver case and black leather strap.
Price $796 NZDRecommended retail price $1,273 NZD
Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428
Price $542 NZDRecommended retail price $1,145 NZD
Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU 96L326Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU 96L326
Price $789 NZDRecommended retail price $1,338 NZD
Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354Bulova Super Seville Mini Red Dial Stainless Steel Watch 96L354
Price $610 NZDRecommended retail price $956 NZD
Bulova Surveyor 96A350 men's automatic watch with a blue sunray open-heart dial on a stainless steel bracelet
Price $509 NZDRecommended retail price $763 NZD
Bulova Men’s Marine Star Chronograph Blue Dial Watch 96B256Bulova Men’s Marine Star Chronograph Blue Dial Watch 96B256
Price $483 NZDRecommended retail price $763 NZD
Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227Bulova Marine Star Diamond Watch Stainless Steel with Mother of Pearl Dial 98P227
Price $432 NZDRecommended retail price $828 NZD
Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232Bulova Prestige Classic Black Dial Gold Stainless Steel Watch 97B232
Price $572 NZDRecommended retail price $891 NZD
Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182
Price $572 NZDRecommended retail price $956 NZD
Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch 97P172Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch 97P172
Price $470 NZDRecommended retail price $701 NZD
Bulova Goddess of Time Tiger's Eye Dial 97L185Bulova Goddess of Time Tiger's Eye Dial 97L185
Price $572 NZDRecommended retail price $828 NZD
Bulova Timeless Blue Dial Women's Watch with Stainless Steel Bracelet 96M166Bulova Timeless Blue Dial Women's Watch with Stainless Steel Bracelet 96M166
Price $267 NZDRecommended retail price $509 NZD
Bulova Tony Bennett "NYC" 97B244Bulova Tony Bennett "NYC" 97B244
Price $1,056 NZDRecommended retail price $1,655 NZD
Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221Bulova Elegant Surveyor Diamond Adorned Stainless Steel Timepiece 98P221
Price $483 NZDRecommended retail price $763 NZD
Bulova Surveyor Automatic Watch with Green Dial and Brown Leather Strap Model 96B427Bulova Surveyor Automatic Watch with Green Dial and Brown Leather Strap Model 96B427
Price $483 NZDRecommended retail price $763 NZD
Bulova Super Seville Silver Dial Stainless Steel Watch 97L189Bulova Super Seville Silver Dial Stainless Steel Watch 97L189
Price $600 NZDRecommended retail price $1,018 NZD
Bulova Classic Blue Dial Automatic Stainless Steel Elegance Watch with Exhibition Back and 40 Hour Power Reserve 96A320Bulova Classic Blue Dial Automatic Stainless Steel Elegance Watch with Exhibition Back and 40 Hour Power Reserve 96A320
Bulova Surveyor Green Dial Stainless Steel Watch 98L329Bulova Surveyor Green Dial Stainless Steel Watch 98L329
Price $419 NZDRecommended retail price $574 NZD
Bulova Sutton White Dial Gold Stainless Steel Watch 97L186Bulova Sutton White Dial Gold Stainless Steel Watch 97L186
Price $509 NZDRecommended retail price $636 NZD
Silver-toned wristwatch with a round face and metal bracelet.Silver wristwatch with a metal link bracelet.
Price $381 NZDRecommended retail price $574 NZD
Bulova Maquina 98A341 automatic men's watch with black skeleton dial, black case and red rubber strap — front viewBulova Maquina 98A341 automatic men's watch with black skeleton dial, black case and red rubber strap — angled view
Bulova Sutton Square 98L330Bulova Sutton Square 98L330
Price $445 NZDRecommended retail price $701 NZD
Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251
Price $496 NZDRecommended retail price $828 NZD
Bulova Super Seville 96A348 blue sodalite dial watch on stainless steel braceletBulova 96A348 Super Seville sodalite blue stone dial with coin-edge fluted bezel
Price $1,218 NZDRecommended retail price $1,820 NZD
Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435
Price $432 NZDRecommended retail price $733 NZD
Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243
Price $407 NZDRecommended retail price $636 NZD
Stainless steel chronograph wristwatch with a black dial and silver bracelet.Silver wristwatch with a metal link band and multiple side buttons.
Price $572 NZDRecommended retail price $956 NZD
Bulova Ladies Timeless Elegance Watch with Mother-of-Pearl Dial and Diamond Accents 96P240Bulova Ladies Timeless Elegance Watch with Mother-of-Pearl Dial and Diamond Accents 96P240
Price $610 NZDRecommended retail price $956 NZD
Bulova Marine Star Luxury Diamond Blue Dial Stainless Steel Watch for Women 96P248Bulova Marine Star Luxury Diamond Blue Dial Stainless Steel Watch for Women 96P248
Price $465 NZDRecommended retail price $701 NZD
Bulova Chronograph Racer 98B468Bulova Chronograph Racer 98B468
Price $687 NZDRecommended retail price $1,083 NZD
Bulova Elegant Silver Tone Women's Stainless Steel Watch 96M162Bulova Elegant Silver Tone Women's Stainless Steel Watch 96M162
Price $330 NZDRecommended retail price $605 NZD
Bulova Sutton Silver Dial Stainless Steel Watch 96L349Bulova Sutton Silver Dial Stainless Steel Watch 96L349
Price $343 NZDRecommended retail price $509 NZD
Sleek silver wristwatch with a round blue dial and metal link bracelet.Silver wristwatch with a metal link band.
Price $534 NZDRecommended retail price $605 NZD
Bulova Marine Star Automatic Blue Silicone Mother of Pearl Dial Watch 96L325Bulova Marine Star Automatic Blue Silicone Mother of Pearl Dial Watch 96L325
Price $751 NZDRecommended retail price $1,210 NZD
Bulova Maquina 97A207 automatic men's watch with skeletonised black dial and gold-tone stainless steel bracelet — front viewBulova Maquina 97A207 automatic men's watch with skeletonised black dial and gold-tone stainless steel bracelet — angled view
Bulova Marc Anthony Surveyor 97A205 automatic men's watch with blue sunray dial and blue rubber strap — front viewBulova Marc Anthony Surveyor 97A205 automatic men's watch with blue sunray dial and blue rubber strap — angled view
Silver-toned men’s chronograph wristwatch with a white dial and rose gold accents.Silver wristwatch with a metal link bracelet and chronograph subdials.
Price $407 NZDRecommended retail price $701 NZD
Bulova Elegant Diamond-Accented Stainless Steel Watch with White Dial 96P244Bulova Elegant Diamond-Accented Stainless Steel Watch with White Dial 96P244
Price $432 NZDRecommended retail price $669 NZD
Bulova Hudson Year of the Goat 97A202 front packshotBulova Hudson Year of the Goat 97A202 side profile
Bulova Series X Special Edition Black Dial Stainless Steel Watch 98B429Bulova Series X Special Edition Black Dial Stainless Steel Watch 98B429
Price $1,438 NZDRecommended retail price $2,546 NZD
Bulova Surveyor 98A338 automatic men's watch with green open-heart dial and two-tone stainless steel bracelet — front viewBulova Surveyor 98A338 automatic men's watch with green open-heart dial and two-tone stainless steel bracelet — front view
Bulova Military VWI Special Edition Chronograph 96B482Bulova Military VWI Special Edition Chronograph 96B482
Price $1,005 NZDRecommended retail price $1,527 NZD
Bulova Marine Star E1 Team Miami 98B476 chronograph men's watch with magenta ombre purple dial and black rubber strap — front viewBulova Marine Star E1 Team Miami 98B476 chronograph men's watch with magenta ombre purple dial and black rubber strap — front view
Bulova Curv Chronograph 96A338Bulova Curv Chronograph 96A338
Price $1,273 NZDRecommended retail price $2,037 NZD
Stainless steel men’s chronograph wristwatch with a black dial and silver bracelet.Stainless steel wristwatch with a linked metal band and chronograph features.
Price $407 NZDRecommended retail price $701 NZD
Bulova Surveyor 31mm Light Blue Dial 96L346Bulova Surveyor 31mm Light Blue Dial 96L346
Price $381 NZDRecommended retail price $509 NZD
Bulova Women's Classic Timepiece in Stainless Steel with Quartz Movement for Timeless Style and Durability Model 98M137Bulova Women's Classic Timepiece in Stainless Steel with Quartz Movement for Timeless Style and Durability Model 98M137
Bulova Women's Elegant Stainless Steel Watch with Silver and Rose Gold Accents 98M136Bulova Women's Elegant Stainless Steel Watch with Silver and Rose Gold Accents 98M136
Price $381 NZDRecommended retail price $636 NZD

About Bulova Watches

Shop Bulova watches in Australia — Lunar Pilot chronographs, Marine Star sport watches, Surveyor automatics, and classic dress pieces. 149 years of American watchmaking heritage. Authorised retailer with free shipping. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Browse Bulova by Collection

Lunar Pilot — The watch that went to the moon. In 1971, astronaut Dave Scott wore a Bulova chronograph during the Apollo 15 mission after his Omega failed. The Lunar Pilot 96B251 is a faithful re-edition — high-frequency quartz movement, tachymeter bezel, and a piece of space history on your wrist.

Marine Star — The sport and dive line. Marine Star watches offer 100m water resistance, chronograph functions, and silicone straps designed for active use. The Marine Star 96P248 adds diamond accents for women who want sport functionality with a dressier look.

Surveyor Automatic — Bulova's mechanical collection. The Surveyor 97A182 and Surveyor 96B436 use Japanese automatic movements with exhibition casebacks. Solid value for a real mechanical watch.

Classic and Sutton — Dress watches for daily wear. The Sutton 98B385 is the accessible entry point — two-tone steel, date window, versatile enough for any occasion.

Jet Star — 1960s-inspired designs. The Jet Star 96B414 and 96B415 channel vintage aesthetics with modern reliability.

Why Buy Your Bulova from Watch Direct?

As an authorised Bulova retailer, every watch comes with a full Australian manufacturer's warranty. Bulova was founded in 1875 in New York City and remains one of America's most storied watch brands — from the first clock in Times Square to the moon and back. We stock a wide Bulova range, including Lunar Pilot models. Free shipping Australia-wide and Afterpay available. Order before 2pm on a weekday and in-stock watches usually ship the same day.

Frequently asked questions

What is the best Bulova watch to buy in Australia?
The Lunar Pilot 96B251 is the flagship — it's the watch that went to the moon in 1971, re-issued with modern reliability. For automatics, the Surveyor 96B436 is the standout. For women, the Marine Star Diamond 96P248 combines sport functionality with elegance.
Is Bulova a good watch brand?
Yes. Bulova was founded in 1875 and pioneered several watchmaking innovations, including the Accutron tuning fork movement in 1960 and the first TV commercial in 1941. The brand is now part of the Citizen Watch Company, which ensures continued access to quality movements and manufacturing.
Did Bulova really go to the moon?
Yes. During Apollo 15 in 1971, astronaut Dave Scott's Omega Speedmaster stopped working. He switched to his personal Bulova chronograph, which he wore during a lunar EVA. That watch later sold at auction for $1.6 million. The Lunar Pilot 96B251 is a faithful re-edition of that timepiece.
Where are Bulova watches made?
Bulova is an American company founded in New York City in 1875. Today, Bulova is owned by Citizen Watch Company of Japan. Watches are manufactured in various locations including Japan and China, using Japanese movements.
What is Bulova Precisionist?
Precisionist is Bulova's high-frequency quartz technology — the movement vibrates at 262 kHz (compared to 32 kHz for standard quartz), resulting in a smooth sweeping second hand and accuracy of ±10 seconds per year. It's the most accurate quartz technology available.
Are Bulova watches water-resistant?
Water resistance varies by model. Marine Star watches are rated to 100m — suitable for swimming and water sports. Classic and dress models typically offer 30-50m resistance (splash-proof). Check the specific model for exact ratings.