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Bulova Watches

Shop Bulova watches Australia — Lunar Pilot chronographs, Marine Star divers & Surveyor automatics. Authorised dealer, free shipping.

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Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182Bulova Classic Surveyor Automatic Stainless Steel Gold Dial Watch 97A182
Sale price$490.00 NZD Regular price$921.00 NZD
(5.0)
Bulova Snorkel Blue Dial Rubber Strap Watch 98B445Bulova Snorkel Blue Dial Rubber Strap Watch 98B445
Sale price$392.00 NZD Regular price$645.00 NZD
(0.0)
Bulova Ladies Diamond Accent Two-Tone Classic Watch Model 98P219 with Textured Mother-of-Pearl DialBulova Ladies Diamond Accent Two-Tone Classic Watch Model 98P219 with Textured Mother-of-Pearl Dial
Bulova Timeless Elegance Stainless Steel Womens Watch Model 96P233Bulova Timeless Elegance Stainless Steel Womens Watch Model 96P233
Sale price$269.00 NZD Regular price$553.00 NZD
(0.0)
Bulova Snorkel Sea Turtle Brown Dial 98B446Bulova Snorkel Sea Turtle Brown Dial 98B446
Sale price$392.00 NZD Regular price$645.00 NZD
(0.0)
Bulova Sutton Square 98L330Bulova Sutton Square 98L330
Sale price$676.00 NZD
(0.0)
Bulova Super Seville Silver Dial Stainless Steel Watch 97L189Bulova Super Seville Silver Dial Stainless Steel Watch 97L189
Sale price$822.00 NZD Regular price$982.00 NZD
(0.0)
Bulova Marine Star Heritage Chronograph Black Dial Mens Watch 98B451Bulova Marine Star Heritage Chronograph Black Dial Mens Watch 98B451
Sale price$1,227.00 NZD Regular price$1,781.00 NZD
(5.0)
Bulova Tony Bennett "NYC" 97B244Bulova Tony Bennett "NYC" 97B244
Sale price$1,596.00 NZD
(0.0)
Bulova Classic Crystal Silver Dial Stainless Steel Band Watch Set 96K114Bulova Classic Crystal Silver Dial Stainless Steel Band Watch Set 96K114
Sale price$527.00 NZD Regular price$982.00 NZD
(0.0)
Bulova Sutton Silver Dial Stainless Steel Watch 96L349Bulova Sutton Silver Dial Stainless Steel Watch 96L349
Sale price$331.00 NZD Regular price$490.00 NZD
(0.0)
Bulova Ladies Classic Two-Tone Quartz Watch with Mother-of-Pearl Dial 98P213 featuring diamond accents and date display.Side profile of Bulova Ladies Classic Two-Tone Quartz Watch with Mother-of-Pearl Dial 98P213 showing sleek design.
Sale price$368.00 NZD Regular price$676.00 NZD
(5.0)
Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243Bulova Surveyor Diamond Accent Stainless Steel Timepiece 96P243
Sale price$331.00 NZD Regular price$613.00 NZD
(0.0)
Bulova Classic Blue Dial Automatic Stainless Steel Elegance Watch with Exhibition Back and 40 Hour Power Reserve 96A320Bulova Classic Blue Dial Automatic Stainless Steel Elegance Watch with Exhibition Back and 40 Hour Power Reserve 96A320
Bulova Classic Crystal Stainless Steel Mother of Pearl Dial Watch 98X137Bulova Classic Crystal Stainless Steel Mother of Pearl Dial Watch 98X137
Sale price$490.00 NZD Regular price$982.00 NZD
(0.0)
Bulova Surveyor 31mm Light Blue Dial 96L346Bulova Surveyor 31mm Light Blue Dial 96L346
Sale price$368.00 NZD Regular price$490.00 NZD
(0.0)
Bulova Ladies Elegant Stainless Steel Watch with Box Set 98X138Bulova Ladies Elegant Stainless Steel Watch with Box Set 98X138
Sale price$429.00 NZD Regular price$891.00 NZD
(0.0)
Bulova Women's Classic Timepiece in Stainless Steel with Quartz Movement for Timeless Style and Durability Model 98M137Bulova Women's Classic Timepiece in Stainless Steel with Quartz Movement for Timeless Style and Durability Model 98M137
Bulova Marine Star Luxury Diamond Blue Dial Stainless Steel Watch for Women 96P248Bulova Marine Star Luxury Diamond Blue Dial Stainless Steel Watch for Women 96P248
Sale price$368.00 NZD Regular price$676.00 NZD
(5.0)
Bulova Chronograph Racer 98B468Bulova Chronograph Racer 98B468
Sale price$638.00 NZD Regular price$1,044.00 NZD
(0.0)
Bulova Marine Star Automatic Blue Silicone Mother of Pearl Dial Watch 96L325Bulova Marine Star Automatic Blue Silicone Mother of Pearl Dial Watch 96L325
Sale price$589.00 NZD Regular price$1,167.00 NZD
(0.0)
Bulova Classic Sutton Square 96L357Bulova Classic Sutton Square 96L357
Sale price$429.00 NZD Regular price$613.00 NZD
(0.0)
Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251Bulova Women's Luxury Classic with Diamonds and Blue Dial 96R251
Sale price$417.00 NZD Regular price$799.00 NZD
(0.0)
Bulova Classic Jet Star Stainless Steel Red Dial Watch 96B401Bulova Classic Jet Star Stainless Steel Red Dial Watch 96B401
Sale price$761.00 NZD Regular price$1,167.00 NZD
(0.0)
Bulova Marine Star Women's Automatic Watch with Elegant Mother of Pearl Dial and Comfortable Silicone Strap 96L324Bulova Marine Star Women's Automatic Watch with Elegant Mother of Pearl Dial and Comfortable Silicone Strap 96L324
Stainless steel men’s chronograph wristwatch with a black dial and silver bracelet.Stainless steel wristwatch with a linked metal band and chronograph features.
Sale price$380.00 NZD Regular price$676.00 NZD
(0.0)
Bulova Classic Crystal Phantom Stainless Steel Gold Dial Watch 97L176Bulova Classic Crystal Phantom Stainless Steel Gold Dial Watch 97L176
Sale price$404.00 NZD Regular price$736.00 NZD
(0.0)
Bulova Surveyor White Dial Stainless Steel Watch 98L331Bulova Surveyor White Dial Stainless Steel Watch 98L331
Sale price$429.00 NZD Regular price$553.00 NZD
(0.0)
Bulova Marine Star Black Rubber Precisionist Watch with 43mm Stainless Steel Case and 200m Water Resistance 96B432Bulova Marine Star Black Rubber Precisionist Watch with 43mm Stainless Steel Case and 200m Water Resistance 96B432
Two-tone stainless steel and gold wristwatch with a white dial and Roman numeral markers.Wristwatch with a silver metal band and gold-colored face.
Sale price$380.00 NZD Regular price$676.00 NZD
(5.0)
Bulova Rubaiyat Women's Silver-Tone Stainless Steel Watch with White Dial and Sapphire Crystal 96L306Bulova Rubaiyat Women's Silver-Tone Stainless Steel Watch with White Dial and Sapphire Crystal 96L306
Bulova Elegant Silver Tone Women's Stainless Steel Watch 96M162Bulova Elegant Silver Tone Women's Stainless Steel Watch 96M162
Sale price$319.00 NZD Regular price$584.00 NZD
(5.0)
Bulova Prestige Classic White Dial Stainless Steel Watch 97M119Bulova Prestige Classic White Dial Stainless Steel Watch 97M119
Sale price$490.00 NZD Regular price$799.00 NZD
(0.0)
Silver-toned men’s chronograph wristwatch with a white dial and rose gold accents.Silver wristwatch with a metal link bracelet and chronograph subdials.
Sale price$368.00 NZD Regular price$676.00 NZD
(5.0)
Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435Bulova Classic Surveyor Leather Strap Watch with Black Dial and Silver-Tone Case Model 96B435
Bulova Hudson Black Dial Leather Strap Watch 96B441Bulova Hudson Black Dial Leather Strap Watch 96B441
Sale price$503.00 NZD Regular price$982.00 NZD
(0.0)
Bulova Sutton Square 97L191Bulova Sutton Square 97L191
Sale price$676.00 NZD
(0.0)
Bulova Ladies Timeless Elegance Watch with Mother-of-Pearl Dial and Diamond Accents 96P240Bulova Ladies Timeless Elegance Watch with Mother-of-Pearl Dial and Diamond Accents 96P240
Bulova Tony Bennett "NYC" 96B484Bulova Tony Bennett "NYC" 96B484
Sale price$1,596.00 NZD
(0.0)
Bulova Marine Star Blue Dial Stainless Steel Watch 98B466Bulova Marine Star Blue Dial Stainless Steel Watch 98B466
Sale price$822.00 NZD Regular price$982.00 NZD
(0.0)
Bulova Marine Star Precisionist Luxury Watch Black Dial Stainless Steel with Sapphire Crystal and 200m Water Resistance 96B434Bulova Marine Star Precisionist Luxury Watch Black Dial Stainless Steel with Sapphire Crystal and 200m Water Resistance 96B434
Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428Bulova Racer Chronograph Watch with Black Leather Strap and Orange Accents 98B428
Sale price$522.00 NZD Regular price$1,104.00 NZD
(0.0)
Bulova MIL-Ships Special Edition Green Dial Nylon Strap Watch 98A324Bulova MIL-Ships Special Edition Green Dial Nylon Strap Watch 98A324
Sale price$1,596.00 NZD Regular price$2,395.00 NZD
(0.0)
Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch 97P172Bulova Classic Surveyor Stainless Steel Mother of Pearl Dial Watch 97P172
Sale price$343.00 NZD Regular price$676.00 NZD
(5.0)
Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU 96L326Bulova Marine Star Stainless Steel Automatic Watch with Mother of Pearl Dial for Women SKU 96L326
Bulova Surveyor Green Dial Stainless Steel Watch 98L329Bulova Surveyor Green Dial Stainless Steel Watch 98L329
Sale price$404.00 NZD Regular price$553.00 NZD
(0.0)
Bulova Elegant Surveyor Diamond Accented Stainless Steel Women's Watch 96P242Bulova Elegant Surveyor Diamond Accented Stainless Steel Women's Watch 96P242
Sale price$343.00 NZD Regular price$613.00 NZD
(0.0)
Bulova Marine Star Yellow Dial Precisionist Watch with Rubber Strap Model 96B431Bulova Marine Star Yellow Dial Precisionist Watch with Rubber Strap Model 96B431
Sale price$613.00 NZD Regular price$1,227.00 NZD
(5.0)
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Bulova Watches Australia | Lunar Pilot & Surveyor | Watch Direct

Shop Bulova watches in Australia — Lunar Pilot chronographs, Marine Star sport watches, Surveyor automatics, and classic dress pieces. 149 years of American watchmaking heritage. Authorised retailer, free shipping, same-day dispatch.

Browse Bulova by Collection

Lunar Pilot — The watch that went to the moon. In 1971, astronaut Dave Scott wore a Bulova chronograph during the Apollo 15 mission after his Omega failed. The Lunar Pilot 96B251 is a faithful re-edition — high-frequency quartz movement, tachymeter bezel, and a piece of space history on your wrist.

Marine Star — The sport and dive line. Marine Star watches offer 100m water resistance, chronograph functions, and silicone straps designed for active use. The Marine Star 96P248 adds diamond accents for women who want sport functionality with a dressier look.

Surveyor Automatic — Bulova's mechanical collection. The Surveyor 97A182 and Surveyor 96B436 use Japanese automatic movements with exhibition casebacks. Solid value for a real mechanical watch.

Classic and Sutton — Dress watches for daily wear. The Sutton 98B385 is the accessible entry point — two-tone steel, date window, versatile enough for any occasion.

Jet Star — 1960s-inspired designs. The Jet Star 96B414 and 96B415 channel vintage aesthetics with modern reliability.

Why Buy Your Bulova from Watch Direct?

As an authorised Bulova retailer, every watch comes with a full Australian manufacturer's warranty. Bulova was founded in 1875 in New York City and remains one of America's most storied watch brands — from the first clock in Times Square to the moon and back. We stock the full range including limited-edition Lunar Pilot releases. Free shipping Australia-wide, same-day dispatch on in-stock items, and Afterpay available.

Frequently Asked Questions

What is the best Bulova watch to buy in Australia?

The Lunar Pilot 96B251 is the flagship — it's the watch that went to the moon in 1971, re-issued with modern reliability. For automatics, the Surveyor 96B436 is the standout. For women, the Marine Star Diamond 96P248 combines sport functionality with elegance.

Is Bulova a good watch brand?

Yes. Bulova was founded in 1875 and pioneered several watchmaking innovations, including the Accutron tuning fork movement in 1960 and the first TV commercial in 1941. The brand is now part of the Citizen Watch Company, which ensures continued access to quality movements and manufacturing.

Did Bulova really go to the moon?

Yes. During Apollo 15 in 1971, astronaut Dave Scott's Omega Speedmaster stopped working. He switched to his personal Bulova chronograph, which he wore during a lunar EVA. That watch later sold at auction for $1.6 million. The Lunar Pilot 96B251 is a faithful re-edition of that timepiece.

Where are Bulova watches made?

Bulova is an American company founded in New York City in 1875. Today, Bulova is owned by Citizen Watch Company of Japan. Watches are manufactured in various locations including Japan and China, using Japanese movements.

What is Bulova Precisionist?

Precisionist is Bulova's high-frequency quartz technology — the movement vibrates at 262 kHz (compared to 32 kHz for standard quartz), resulting in a smooth sweeping second hand and accuracy of ±10 seconds per year. It's the most accurate quartz technology available.

Are Bulova watches water-resistant?

Water resistance varies by model. Marine Star watches are rated to 100m — suitable for swimming and water sports. Classic and dress models typically offer 30-50m resistance (splash-proof). Check the specific model for exact ratings.

Shopping for a man? Browse the full Men's Watches collection — 1,400+ styles from Bulova and Australia's top watch brands, with free shipping and full manufacturer warranty.